Liquidnet Turns to Identify's AppSight Black Box Software to Provide Global Customers with Trouble-Free Trading

Top institutional broker supports real-time trading with AppSight

NEW YORK, Oct. 31, 2005 – Identify® Software, the leader in application problem resolution software, today announced that Liquidnet (New York), a top-ranked online broker/dealer for institutional trading, has chosen Identify's AppSight™ Black Box software to help provide customers with a smooth online experience and quickly resolve problems in its real-time trading application.

Liquidnet is a wholesale institutional trading marketplace that is currently ranked as one of the top 13 largest NYSE institutional brokers. Its unique model brings natural buyers and sellers together and enables them to anonymously negotiate trades without intermediaries or information leaks. The company's global membership community of institutional firms represents $8.1 trillion in equity assets under management. As the company continues its global expansion, it is critical that its customers do not experience any unexpected downtime, performance problems, or functional errors. In order to safeguard its unique trading process, Liquidnet plans to use Identify's AppSight Application Problem Resolution System to help them pinpoint and quickly resolve software problems.

"Our Members trust that our network is always operating efficiently and it's our job to make sure we do everything we can to keep their trust," said Kevin Lupowitz, chief information officer at Liquidnet. "Every day we are executing over 100,000 shares per minute. Needless to say, we take our trading very seriously and we are pleased to have Identify's AppSight Black Box software as part of our problem resolution arsenal."

AppSight uses patented AppSight Black Box software technology to monitor application execution and capture a synchronized, real-time log of user actions, system events, performance metrics, configuration data, and code execution flow—much like the "black box" flight recorder on an aircraft captures a real-time record of a flight. The AppSight Black Box log can be replayed and analyzed to quickly pinpoint the root cause of all kinds of application problems, whether related to performance, configuration issues, user mistakes, or code errors. Because AppSight allows IT professionals to simply replay, rather than recreate the problem, it eliminates up to 70 percent of the cycle time traditionally consumed by root cause analysis.

"Application performance and availability are critical in the financial services industry where organizations are typically dealing with high volumes and millions of dollars in transactions on a daily basis," said Identify CEO Yochi Slonim. "In this and similar industries, where applications basically ARE the business, AppSight adds tremendous value by automating and accelerating the problem resolution process, resulting in faster problem fixes, less downtime, and a seamless customer experience."

Identify® is the leader in application problem resolution software, helping hundreds of enterprises and software vendors speed application delivery, increase application quality, performance, and availability, and reduce application support costs. The company’s AppSight Application Problem Resolution System leverages patented Black Box technology to monitor application execution and to capture, communicate, and determine the root cause of application problems, thereby dramatically accelerating problem resolution processes across the application lifecycle.

Founded in 1996, Identify is a global organization, with operational headquarters in New York and offices in Israel and throughout the U.S., Europe, and Asia Pacific. For more information about Identify, please visit www.identify.com or call 800.364.5467.

Media Contacts
Betsy Graham
Identify Software
919 878 3717 x239

Karen Pantinas
PAN Communications
978.474.1900
Identify@pancomm.com